Nakheel.
Live marketing campaigns, activation programs and immersive experiences that connect customers to their brands and convert leads to sales

Growth. Brand Launch and Customer Experience

Background

One of the world’s leading real estate  developers and a major contributor to Dubai’s vision and growth. Nakheel changed the very texture of the city with  an iconic portfolio of innovative landmark projects that transformed Dubai into a world class destination for business and tourism  to live, work and enjoy diverse experiences.

Amazing mixed use developments and communities like the Palms, the World, Jumeirah Islands, the Gardens and Al Furjan.  Malls and shopping centers like Ibn Battuta and Dragon Mart. Experiential luxury hotels like the Atlantis, Palm Jumeirah just to mention a few.

Taylormade worked closely with Nakheel to conceptualize, design and implement many strategic marketing, brand development and customer experience projects including the rejuvenation and the launch of Nakheel’s new corporate brand image.

To deliver on the diversity of our client’s requirements, we’ve adopted a collaborative approach allowing us to nurture the progressive thinking  of our client and encourage the infusion of expert knowledge and the experience of external brand experience, creative, digital and services agencies. 

We employed a unique blend of marketing research, creative design and project management skills to help assess brand propositions and business objectives, define the latest event trends and technology options and develop creative storylines that say it all.  Our customer journey experience mapping tool allowed us to identify the key elements and the interactions that would have the biggest impact on customers and provide the greatest opportunities for success.

Some of the projects we delivered:

Taylormade lead a team of front-line marketers, experiential designers, architects, and creative directors to conceptualize, design and deliver “The Next Generation” Sales, Customer Experience and Innovation Centers for Nakheel and a number of its iconic developments: Nakheel HQ,  The Palm; Jumeirah, Jebel Ali and Deira, The World, Al Furjan and Nakheel Harbor Tower

Aimed at improving the total experience of property buying, Taylormade analyzed mapped and re-scripted every chapter of the customer journey, incorporating a wide range of new improvements.

The way finding, new building designs, the immersive experiences (Sphere Theatres & Virtual Pods) the content, the sensory branding, the VR technologies and the human engagements were some of the elements that  helped Nakheel deepen the connections between customers and their brands.

Live marketing campaigns, activation programs and immersive experiences that connect customers to their brands and convert leads to sales

Taylormade with its experience designers, partners and technology  suppliers worked on developing numerous events and experiences . Our collaborative approach  enabled us to create  event strategies, storylines, creative concepts and execution plans effectively managing and coordinating  these mega projects  with the client, organizers, builders, theatrical performers, technology providers, media and sponsors.

taylormade, marketing, dubai, insight, innovation, growth
taylormade, marketing, dubai, insight, innovation, growth
taylormade, marketing, dubai, insight, innovation, growth
taylormade, marketing, dubai, insight, innovation, growth
taylormade, marketing, dubai, insight, innovation, growth
taylormade, marketing, dubai, insight, innovation, growth
taylormade, marketing, dubai, insight, innovation, growth
taylormade, marketing, dubai, insight, innovation, growth
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Tourism Development Projects and Investment Market (TDIM). Designing the “Next Generation”  Sales & Customer Experience Centers

More than 50 leading tourism developers and a number of local and international corporate and individual investors, facilities operators and specialists, have attended  this industry exhibition.

Taylormade ensured that Nakheel’s presence reflected its stature as the region’s premier developer with a stand of significance and daring.

A grand presence to reflect Nakheel industry leadership

Arabian Travel Market ( ATM) The premiere  travel and tourism exhibition. Organized annually in Dubai to provide a platform for inbound and outbound tourism professionals in the Middle East, ATM is widely regarded as the largest international tourism and hospitality event in the region, providing  information on tourism destinations, accommodation options, tourism attractions and the aviation industry.

Generating sales at the region’s top property show

Cityscape Global is  the largest and most influential real estate event in the MENA region. Attended by regional & international  investors, developers, contractors architects, designers and government authorities from over 100 countries, Cityscape also features industry-leading conference programs such as the Global Real Estate Summit, the Future Retail Conference and the MENA Housing Congress.

Nakheel Harbour and Tower Complex. Launching the world’s tallest building

Announced in 2008 and planned to surpass Burj Khalifa as the tallest building in the world.  Nakheel harbour and  Tower was founded on the influence of Arabic astrology and designed to be  the ultimate symbol of Dubai’s evolution as a commercial and cultural capital.

Taylormade, with its experience partners, developed and facilitated creative charrettes with the architects and Nakheel’s project team  to explore options and define strategies and experiences that would have the greatest impact at the new sales and experience center. The brand strategy, creative storyline, and experience mix also guided the Nakheel Harbour and Tower grand launch event at Cityscape.

Immersive experience to launch a leading sustainable development initiative 

Blue Communities is a CSR initiative led by Nakheel with the aim of funding research and development activity and promoting active engagement of international experts in sustainable development, construction, management and governance of coastal communities around the world.

Taylormade with its brand experience partners, conceptualized, designed and delivered a high profile launch event for Blue Communities. We brought in an immersive video projection technology company from California and constructed a 90 foot dome theater on which the Blue Communities announcements were projected. Other on-message musical and theatrical performances were created to entertain scientists, environmentalists and Government specialists who attended the event which successfully raised awareness of the initiative and the role Nakheel would play in its success.